Technical SEO
Conversion testing
Australia

Grays Rescue: dwell time up 52.94% through technical SEO

Grays Rescue is a building management company in Australia. As its Technical SEO Manager, RexIgnite founder Stanley Udegbunam led the technical fixes and conversion testing that kept visitors on the site longer, lifting dwell time by 52.94%.

Company: Grays Rescue, Australia
Role: Technical SEO Manager (in-house)
Year: 2022
Focus: Technical SEO, A/B conversion testing

+52.94%Dwell time

2022Engagement year

A/BConversion testing on key pages

TechnicalSEO foundations fixed

The challenge

Visitors arrived, then left too soon.

Building management
Australia

Engagement is one of the clearest signals that a page answers what a searcher came for. Short visits meant pages were losing people before they could become enquiries.

The work focused on the technical health of the site and on testing the pages that matter most to conversion.

The playbook

What was done, step by step

Fixed the technical foundations

Technical SEO issues across the site were found and fixed, so pages loaded and rendered the way search engines and visitors expect.

Healthier, faster pages

Tested the pages that drive enquiries

Key pages were A/B tested to find the layouts and messages that kept visitors reading and moving toward an enquiry.

Dwell time up 52.94%

The results

Growth measured in business outcomes

+52.94%Dwell time after the technical and testing work

A/B testedKey conversion pages

Technical SEOFoundations rebuilt for search and users

For your business

How RexIgnite applies this playbook for you

Technical SEO audits

We find the crawl, speed and rendering issues holding your pages back and fix them in priority order.

Conversion testing

We test the pages that matter most, so more visitors stay and enquire.

Engagement you can measure

Dwell time, scroll depth and enquiries tracked alongside rankings.

This work was delivered in-house by our founder before RexIgnite was started.

Your turn

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