Resume Examples: $80K to $1.3M ARR across 28 language sites
An AI resume builder ranked in 28 languages but lost visitors after the click. As Global SEO Manager, RexIgnite founder Stanley Udegbunam rebuilt its content engine around search intent and conversion. Annual recurring revenue grew 16x in 18 months.

- Company
- Resume Examples, Dublin, Ireland
- Role
- Global SEO Manager (in-house)
- Timeline
- 18 months
- Focus
- Multilingual SEO, content operations, conversion
The challenge
Traffic in 28 languages. Revenue that did not keep up.
- 28 language sites
- 60+ writers
- 7 time zones
Resume Examples runs independent sites in 28 languages, from English, French and Spanish to Turkish and Brazilian Portuguese. Each market has its own search habits, writers and targets.
The pages were ranking, yet visitors left without building a resume. The gap was intent: content that won the search but did not match what the searcher came to do. Quality also varied from market to market, with dozens of writers and no single standard.
The playbook
What was done, step by step
Mapped where ranking pages lost buyers
Keyword and intent data from SurferSEO was laid against Google Analytics and Search Console to find pages that ranked but lost users after the click. Those gaps set the priority list for every market.
Set one content standard for every market
Core guidelines for structure, intent matching and on-page SEO became the rulebook for 60+ writers in every language, so quality held as output grew.
Built a production engine that scaled
An Airtable workflow with Zapier automations moved briefs, deadlines, approvals and feedback across 7 time zones without bottlenecks. The team shipped hundreds of optimised articles a month.
Rebuilt landing pages to convert
Core landing pages were rebuilt market by market. Drop-off was tracked, user flows were fixed and messaging was adjusted on conversion data.
The results
Growth measured in business outcomes
“From my experience as an SEO copywriter, I have yet to find a better SEO manager than Stanley. In Resume Example, he demonstrates a remarkable ability to manage diverse teams and workflows, collaborating with writers from multiple nationalities.”
For your business
How RexIgnite applies this playbook for you
Multi-market SEO
Expanding from Nigeria into Ghana, Kenya or Francophone West Africa? Each market gets its own plan under one quality standard.
Content operations at scale
Briefs, writers, editing and publishing run as one system, so output grows without quality slipping.
Pages built to convert
We fix the pages that rank but do not sell, using your own conversion data.
This work was delivered in-house by our founder before RexIgnite was started. Read the full write-up on stanleyudegbunam.com →
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