Activated Insights: 3.6x organic traffic after a four-brand merger
Four senior care software brands had been folded onto one domain and rankings were falling. As Fractional SEO Director, RexIgnite founder Stanley Udegbunam led the recovery from Abuja for the team in Idaho: fixing the merger damage, turning key pages into sales pages and building the industry's reference report.
- Company
- Activated Insights, Rexburg, Idaho, USA
- Role
- Fractional SEO Director
- Timeline
- 2025 to 2026
- Focus
- Technical SEO, content, authority, conversion
The challenge
A market leader with a website still paying for its acquisitions.
- 7,000+ customers
- 23,000+ sites of care
- 4 brands, 1 domain
Activated Insights is the B2B SaaS leader in post-acute senior care, serving 7,000+ customers across 23,000+ sites of care.
After Home Care Pulse acquired Activated Insights and Pinnacle Quality Insight. CareAcademy followed. All four brands were consolidated onto one domain. The result was broken pages, redirect chains and content that no longer matched how buyers search.
11.3K → 5.8KRanking keywords halved between November 2024 and August 2025 as the merger damage spread.
The playbook
What was done, step by step
Fixed the merger damage
The consolidated site was audited end to end. Broken pages were fixed, redirect chains collapsed and content restructured so every topic had one authoritative page, while the acquired brands kept their #1 rankings.
Turned key pages into sales pages
Product, pricing and resource pages were rebuilt to sell. SEO was also wired into the sales process so organic leads arrived better qualified.
Owned the questions buyers ask first
Care agency owners search how to start and grow their business long before they search for software. Content was built to win those searches, with AI-assisted standards that let the team publish faster.
Made the company's data the industry's reference
The Activated Insights Benchmarking Report, the largest national report on home care, home health and hospice, was taken to market through webinars and association outreach.
The results
Growth measured in business outcomes
| Non-branded keyword (US) | Position | Searches / mo |
|---|---|---|
| owning a home health care business | #1 | 1,600 |
| home care business | #3 | 5,400 |
| pca training | #2 | 2,400 |
| hca certification | #2 | 1,900 |
| assisted living marketing | #1 | 1,000 |
| home care marketing | #2 | 1,000 |
“He conducted a thorough website audit that uncovered several technical issues and errors that were preventing our site from performing at its best. Not only did he clearly explain the impact of these issues on our organic search volume, but he also rolled up his sleeves and guided us through fixing them from a technical standpoint.”
For your business
How RexIgnite applies this playbook for you
Mergers and migrations
Consolidating brands or moving domains? We protect the rankings you already own while we rebuild.
Pages that sell
Product and pricing pages rebuilt around one clear next step, so organic visitors become leads.
Data that earns authority
Original reports and benchmarks that journalists, associations and AI assistants cite.
This work was delivered in-house by our founder before RexIgnite was started. Read the full write-up on stanleyudegbunam.com →
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