Agency
Multi-client SEO
Revenue reporting

Growbo: $1.2M ARR with a revenue-first SEO programme

Growbo, formerly AutoGrow, is a Florida marketing agency that has served more than 1,000 clients. As its SEO Manager, RexIgnite founder Stanley Udegbunam ran SEO for the agency and its client portfolio by one rule: every page and report had to answer to revenue. The agency closed 2022 at $1.2M ARR, up 37.2%.

Company: Growbo (formerly AutoGrow), Florida, USA
Role: SEO Manager (in-house)
Timeline: 2021 to 2023
Focus: Agency SEO, client delivery, revenue reporting

$1.2MAgency ARR in 2022

+37.2%Year-over-year growth

1M+Beaver Builder users, up from 634K

1,000+Clients served by the agency

The challenge

Visibility everywhere. Revenue hard to prove.

Founded 2010
1,000+ clients
SaaS, B2B and B2C

AutoGrow runs marketing for SaaS, B2B and B2C clients alongside its own growth, with a distributed team serving accounts across the US.

Its own SEO earned visibility that did not turn into signups. Client reports had the same gap: ranking and traffic changes that stakeholders could not connect to growth. The brief was to make organic search answer to revenue, for the agency and every account it ran.

The playbook

What was done, step by step

Rebuilt the agency's own organic channel

Competitor analysis and performance data showed where the agency earned visibility without conversion. Priorities were reset around the keywords and content that drive signups.

$1.2M ARR, up 37.2%

Turned client audits into growth reports

Every client account was audited every two months. Each audit became a growth report built on revenue-linked KPIs, answering what changed, why it matters and what happens next.

Reporting tied to revenue

Grew Beaver Builder past 1 million users

For the WordPress page builder, the keyword architecture was rebuilt around buyer intent, internal links were restructured to push authority to conversion pages and commercial searches held by rival builders were targeted.

634K → 1M+ users in 13 months

Led delivery across the client portfolio

Account priorities were set each cycle by contract value and performance risk, with a reporting schedule every client relied on. The portfolio included PrePass, used by 700,000+ commercial vehicles.

Every account on schedule

The results

Growth measured in business outcomes

$1.2MAgency ARR in 2022

+37.2%Year-over-year growth

634K → 1M+Beaver Builder users in 13 months

Every 2 monthsAudit and growth report for every client

1,000+Clients served by the agency

One standardRevenue-first reporting across the portfolio

“I've been working with Matt and the AutoGrow.co team for over two years now. In that time, we've worked together to set up our sales funnel here at Apollo. Our conversions have quadrupled, leads have grown by more than 100% and revenue has more than doubled.”

Kelly CammackManaging Director, Apollo Answering Service (an AutoGrow client)

For your business

How RexIgnite applies this playbook for you

Reporting your board understands

Monthly reports built on leads, sales and revenue, not ranking screenshots.

Keyword architecture for buyers

Your site structured around the commercial searches that bring customers, not just traffic.

Agency-grade delivery

Clear priorities, a fixed reporting rhythm and one standard on every page we touch.

This work was delivered in-house by our founder before RexIgnite was started. Read the full write-up on stanleyudegbunam.com →

Your turn

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